Research On The Necessity And Feasibility Of Building Sports Press And Public Relation Officer System Of China

With the development of society, press spokesman for the system, standardization has become an inevitable trend, press spokesman system in the modern social and political life plays a pivotal role. This system is an important way of the relevant departments and agencies which publish news and information, control of public opinion, resolve the crisis, establish the image. Chinese press spokesman system began in the last century, although it was start late, but the Chinese Government building efforts to promote this system no less than any developed country in the world. Press spokesman system is not only a powerful tool for government propaganda overseas, but also in various other industries flourished of China. But Chinese sports news spokesman system is still in the absence phase, compared to the rapid development of other areas. That is extremely inconsistent with the rapid development of Chinese sports industry realities and international status. Thus, in our country the establishment of sports news spokesman system, prompting a spokesman for Chinese sports news along the system, standardization, and legalization in the direction of development has become a much-needed academic and industry to solve problems.In this paper, we apply document, data, comparative analysis, logical analysis and other research methods. We retrospective a looking back on the past and development of press spokesman as first-order evolution, look back the spokesman's emergence and it's development in our country. We pass through analysis of the concept of the spokesman and press spokesman system, and to compare with the development of press spokesman system in various fields, the spokesman system made clear the importance to based on, the draw should be made as spokesman system is important and pending.By studying on the foreign (mainly United States) Sports News spokesman system's status and mode, to clarify the big use of a sports news spokesman for communication between sports organizations and the sports news media; the use of promoting and shaping the activities of the role of star athlete; and played a huge role in the crisis events as well as the positive professional league in the regular season. As the basis for analysis, combined with our own national situation, the social reality and sports development trend to arrive in Chinese sports news spokesman system to establish the necessity and feasibility.Through the depth analysis of a spokesman system of the United States, Chinese spokesman system in the development should be properly addressed. The key is to establish a socialist characteristics of the sports news spokesman system. Following the pace of the sports internationalization and modernization, to the socialist system as a final goal , of building a new era of sports news spokesman system.