Chinese Soccer Association Super League Tournament Brand Promotion Strategy Research

China Football is the first away professional Road Sports league in the market economy, with the 10 years, the first few years popular pop later the plain, football league various negative phenomena, directly affecting league, League of brand image has suffered great damage, and brand value has been reduced from 2004, the Premier League Siemens in the name costs 8.1 million euro in 2008, Kim Wai beer in the name costs only 21 million yuan. The brand is a Super League of intangible assets, to be able to obtain huge profits, in order to enhance the value of the super brand and competitiveness, the League to establish a healthy image and enhance the super brand value is even more important.This article, a literature survey data Law Expert Interviewed, the statistics law, and logic of the super brand promotion factor for investigation and study. According to the survey, integrated analysis in super brand to upgrade the core is League quality League management;and the major factor is the national soccer team, have been broadcast quality and quantity of correct public opinion, the government guidance and supervision, League packaging and marketing, League sponsorship;general factors were the political, economic and social, cultural, League culture, and Soccer World Championship in the bid, participation in social activities, League ticket pricing and marketing, foreign soccer league in status. In response to these factors, the super brand promotion strategy are to enhance League quality and the League, national soccer team performance improved, and television direct broadcast quality and timing of reasonable and an increase, the right of public opinion propaganda, the government guidance and supervision, expand League packaging and marketing, and expand League sponsorship, political stability, social and cultural progress, the world soccer's bid to foster League culture, and participation in social activities, League price reasonable development and marketing, learn from foreign soccer league. In accordance with the League of the actual situation, the super brand promotion measures to enhance the super brand image and reputation, loyalty, value and competitiveness, and the League vast market.