Research On Brand Optimization Strategy Of China Volleyball Super League

The first Chinese volleyball league kicked off in 1996,pushing China’s volleyball step in the direction of specialization and professionalization.In 2017,after 20 years of continuous development of China volleyball league was renamed "China volleyball super league",opened a new chapter of the reform of the Chinese volleyball league,the Chinese super league volleyball can make a good brand,is the most key step in the development of Chinese volleyball league,also is the basis of volleyball popularize to the public.This study with Chinese super league volleyball brand optimization as the research object,using literature method,interview method,comparative analysis method and the basic research methods such as questionnaire survey,mainly explores about the Chinese super league volleyball brand promotion of the following aspects:basic key elements of the Chinese super league volleyball brand and branding status;How the Chinese super league volleyball brand promotion of the status quo;Chinese super league volleyball branding promotion what is the current main difficulties;Through the description of the problem analysis,find out the Chinese super league volleyball in branding problems at present stage,for the Chinese super league volleyball brand optimization strategy to provide theoretical reference.Studies,the Chinese super league volleyball in the brand development process is started,preliminary development,innovation,rapid promotion to enhance the four stages.About the development of China’s super league volleyball brand publicity problems,main show is(1)the brand positioning is not clear;(2)brand design scale is insufficient;(3)the brand personality is not prominent;(4)limited communication channels,lack of sponsorship,club construction problems such as imperfect;Finally,the author according to the Chinese super league volleyball existing situation and problems of brand promotion,targeted promotion strategies and Suggestions are put forward.In terms of league brand shaping,create good league brand,development of brand value and create league brand characteristics;In terms of league brand promotion,set up a multi-channel broadcasting mechanism,strengthen brand quality,and the effective cooperation between sponsor and strengthen the operating system such as volleyball club brand promotion strategy,to promote the development of China volleyball culture further popularization,help the Chinese super league volleyball brand optimization.