The Research Of Chinese Women's Basketball's Core Competence

Chinese professional women's basketball's core competence is to the competitive professional women's basketball games and related products in the market competition and social competition can continue to possess more effective than other products to targeted consumer groups to provide products and services, and inthis process obtain economic profits and social benefits, thereby promoting the continued development of starting their own ability. Its impact factor is the number of perspectives, both by the role of market discipline, but also by the various social factors. Although the Chinese professional women's basketball started early, but the slow process of professionalization, in 2002 began the first professional league WCBA. However, as CBA league can learn from the experience, coupled with the rapid development of China's market economy, people's material and cultural living standards, whether national or people in the sports industry, the tertiary industry are also growing areas of concern, and thisrequires women's professional basketball in China should face up to their own value in order to create its own brand as a means to strengthen its business development on the basis of support for industry and the extension of basketball driven industry, to participate in the global market competition for the purpose and direction of development.The author in the text part of the development of Chinese professional women's basketball reviewed in addition to the connotation of Chinese professional women's basketball and gas development in the value of targets analyzed and summarized, emphasizing the concept of professional women's basketball occupational, industrial and social nature of. And made a Chinese professional women's basketball has the characteristics: a higher level of competition in order to provide services for performing products; professional basketball brand reflects the multiplicity of objectives, not only the pursuit of social benefits, but also the pursuit of economic benefits; professional women's basketball brand value and basketballsports competition cycle has a great relationship; professional basketball brand to certain risks and uncertainties; emphasis on light-league team is the development of Chinese professional women's basketball one of the major characteristics; Chinese professional women's basketball's brand of basketball Management Centerhave a greater dependence; Chinese professional women's basketball in production, market-oriented process of development of slow; the social benefits of Chinese professional women's basketball has great potential. And then summed up China's professional women's basketball performance of the core competitiveness of the ball shape. And apply the AHP to establish the core competitiveness of the primary evaluation index system.Through the evaluation system in each one the explanation and description of indicators, established the core competitiveness of China's women's basketball shape and influence the specific factors as well as the weight of each index. Based on these core competitiveness evaluation index system of the specific situation of our country and some foreign power compared to the basketball court to find out the core of Chinese professional women's basketball competitive strengths and weaknesses, and draw conclusions and recommendations:establish a perfect back-up personnel trainingand selection system; optimize the league philosophy to improve the overall quality of league; speeding up China's professional women's basketball in the pace of market operation; to address the development of Chinese professional women's basketball, all basic conditions and competitive environment.