Current Situation And Guidance On Consumption Viewpoints Of College Students In Xinjiang

With China's rapid economic development and social improvement of the living environment, people's consumption levels have been greatly improved, consumer attitudes have also undergone great changes over. Students, as a special consumer group, they have a generally open and ideology, they are out in the way of life, media, popular under the influence of personality, their concept of consumption has undergone profound changes. Overall, the current consumer attitudes of university students have shown a positive and healthy mainstream, but there is also a conspicuous consumption, ahead of consumption, mindless consumption, chasing brand, emotional consumption and other issues.This is not only with the negative effects of social environment is a great relationship, but also with their families, schools, and their relationship with can not be ignored. Xinjiang is located in the motherland's borders, the consumer attitude of university students are also blending the mainland and the world, the consumer attitude of many students also appeared as such, or problems affecting the ideological and political construction of university students. Therefore, this article primarily on five high university students in Xinjiang were studied by questionnaire and interview methods, described in Xinjiang consumption of college students the basic concept of the status quo, poor performance of consumer attitudes and their hazards, and to analyze its causes in order toExpect to find the concept to overcome these bad ways and means of consumption, for students to establish the scientific concept of consumption provide some reference.This article is divided into the following sections:The first part is mainly the definition of the relevant concepts as well as university students in Xinjiang study of consumer attitudes need to be elaborated. Define the concept of part, in addition to related concepts associated interpretations, particularly in view of the evolution of three kinds of consumption, were analyzed by analysis can understand why there exist a variety of consumer outlook. Consumer viewpoint of university students in Xinjiang necessity of the study brief for the second part of the over-played a role in the study.The second part is divided into four aspects. The first is based on five colleges and universities as an example of the consum er perception of university students in Xinjiang were analyzed. Consumption of university students in Xinjiang investigation and analysis, to understand the basic consumption of university students in Xinjiang, through comparative study, summed up the consumer concept of university students in Xinjiang features. The second in succession to the first research results, the main concept of consumption there are specific negative consumer perception of the individual specified research, such as the concept of conspicuous consumption, advanced outlook on consumption. Thirdly, university students in Xinjiang describe the impact of negative consumer attitudesThrough these effects can make people more profound understanding of the negative aspects of non-performing consumer attitudes and attach importance to establish the scientific concept of consumption, the fourth in terms of consumer attitude of university students in Xinjiang the causes of problems in many areas to explore. The main reason from the family, society, school and university students explore their own areas.The third part of entire article is divided into two aspects:reasons and bad aspacts.The forth part of the entire article can also be said to be the ultimate goal of guiding students through the ideological and political education to establish the scientific concept of consumption. The first is the concept of education through reasonable consumption in the ideological and political education, including consumer and financial education to consumer education. Second is to improve the ideological and political education law, such as media penetration of law, practice, education law, in particular sub-levels of education law, the problems caused by the gap in the consumer that has a strong solution of targeted and, finally, consumer attitudes of college students to take education in the specific measures. Thanksgiving education, virtue education, role models and education of this special group of college students have a strong timeliness,Helping them to establish the scientific concept of consumption has a positive effect.