A Study On The Current Consumption Situation And Rational Guidance Of Rural College Students In Hunan Province

Consumption is an indispensable part of people's life and an important foundation of human survival and development.It plays an important role of life activities.According to the survey,in recent years,the consumption of college students from rural is increasing year by year.The consumption of college students has always been a hot topic of social concern.Students from rural are special.Their consumption behaviors not only have a direct impact on themselves and their families,but also feedbacks on the development of our society,economy,culture and ecology,which can't be ignored.Under this background,it is of social and practical significance to study the consumption of college students from rural and to give rational guidance.Based on the current consumption situation of college students from rural,this paper selects five different colleges in Hunan Province,including Changsha University of Science and Technology,Hunan University of Chinese Medicine,Hunan University of Technology and Business,Hunan Normal University and Central South University of Forestry and technology,and distributes a total of 650 questionnaires to college students from rural.These questionnaires investigated the source of income,consumption notion,consumption structure,consumption mode,consumption influencing factors of college students from rural and use spss22.0 software to sort out the data to understand the current consumption situation of college students from rural.Through investigation,it is found that most college students from rural have the irrational problems that lack of financial management ability,lack of education consumption and irrational consumption increase.This paper analyzes the causes of irrational consumption of college students from rural from four aspects:themselves,family,school and society,and follows the principles of green consumption,scientific consumption and appropriate consumption,and puts forward countermeasures to cultivate the correct consumption psychology,good consumption habits and behaviors of college students from rural.