The Research Of Phenomenon Of Keeping Up With The Joneses And Guidance Strategy Of University Students

With the swift development of market economy and opening to the outside world unceasingly of our country, The phenomenon of keeping up with the Joneses which has existed since ancient times has already been even more prominent at present. However, in the long-term culture, people mostly use this phenomenon in the derogatory meaning environment. Actually, this is an error and not comprehensive. The correct understanding and treatment of the phenomenon in the education process has the vital practical significance to transferring people to uplift and compete positively.This paper presents the research of the phenomenon of keeping up with the Joneses. Firstly, the present situation of domestic and foreign are reviewed simply through the literature reading. Next, based on the understanding of the significance of research, we make the concept of the phenomenon of keeping up with the Joneses clear, clarify this article research scope, and compare the close relation conceptions "comparison", "jealousness" and "competition" .Then we discussed the type of the phenomenon specifically. Finally, this paper carries on the questionnaire survey in four universities of Dalian, and carries out the statistical analysis with the SPSS11.5 software on the data. Then through the questionnaire data, this paper summarized the phenomenon of competition of current university students and obtains many questions which exist in the phenomenon of competition. These questions are as follows: The commodity competition, the intemperate high consumption, which including the existence of unhealthy expense of university student and comfort the supreme values, lacking of correct outlook on life and the values and the automatic control strength, the formation "the community effect" of expends competes, misleading of the guardian value orientation, not enough taking into account of the industrious and economical moral education; forced learning, not self-consistent; oversized pressure of competes in study; urgently awaiting to transform the view of getting employed; underestimating the competes in the employment situation; the emotion competes in love view and so on. On this foundation, the problems of the university students which appear in the phenomenon of competition are analyzed from four aspects the society, the family, and the school as well as university student own. Based on the principle of everything starts from the practice, this paper firstly give suggestion about the most common two types of keeping up with joneses phenomenon in the postgraduate students, namely the expenditure competition and competition in the process of study and employment. Then, the problem of keeping up with joneses phenomenon is considered and a serious global guidance education strategy is proposed, which including guiding the content of keeping up with joneses with the science values and the correct outlook on life; understanding clearly the goal and guiding the keeping up with joneses to good competition consciousness; enhancement psychology tutorial, application of local experience to the entire area; acknowledging own distinctive quality and respects the social difference so as to construct the harmonious psychology; enhancement moral education affect especially inspiring of literary work, guiding the student to do self-analysis; The university students should strengthen learning and the self-education, raise the independent consciousness and the automatic control strength.