| The season of 2005-2006 is the first season to carry out "North Star Plan" and to discover the ways to profession.If CBA league wants to develop along professional way and compete in the market,it should obey the market rules seriously.The spectators which are the demanding body are the main part of the market.The development of basketball must meet the requirements of the spectators.Without spectators' requirements, without market.In this paper,the author wants to study from Changchun Division and do some researches on the spectators and find out the elements which influence them going into the site.On the basis of it, the marketer could start from the status of it and take some measures to attract more spectators to go into the site and let more people know CBA league,love CBA league and support CBA league and let CBA league have more faithful spectators and supporters and quicken its professional step.Through the study,the author gets some conclusions as follows:1.The male spectators on site occupy a large proportion.They are young group and the ages of the most are between 20-30 years old.Most of them are undergraduates.For the occupation,most of them are students and it also includes employees,individual businessmen and workers and so on.However,there are no peasants to watch it.There is no lack of high-income spectators.2.The first several motivation elements that influence the spectators to go to the venue include:love basketball competition,enjoy the wonderful competitions,watch the winning scenes and experience the entertainment of CBA league.3.The sequence of the competition attraction elements that the spectators rank are:the quality of the competition,the atmosphere of the venue,the basketball stars,the records in the league,the referees and the coaches.However,there are many problems existing in these aspects according to the development of CBA league and they should be improved gradually. 4.At present,the main indirect competitive factors that threat CBA league are outing and joining in sports while the main direct competitive factors which threat CBA league are some sport league competitions and many big competitions.The marketer should make full use of the advantages and defeat the opponents.5.The price,category,quantity and selling ways of the ticket have many problems and they are needed to be divided carefully and researched.6.The main spreading ways of CBA league include TV,internet,newspaper, broadcasting and poster and so on.However,all of them have not been used completely among the consumers.In addition,message has not been used.7.The host venue of Jilin Tonggang Club lied in Changchun Venue.Because the venue has been built for a long time,it needs to be rebuilt farther At the same time,the problems about transportation parking are needed to be solved.8.Depending on the suggestions of the spectators,the most important thing that the club should do better including the quality of the competition,providing more chances to contact with the players.
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