Researches Into Taiyuan Sports Fitness Entermainment Market

With the development of the socialist market economy, sports have an indivisible relationship with economy and market. Meanwhile sports industry, a new and developing industry with great prospect, has also prosperously developed and become the new economic growth along with the improvement of our country economy and the standard of people's material and cultural living. Sports fitness and entertainment industry as a main entertainment industry started late but rapidly developed with tremendous potential. The study of this emerging market status, problems, trends is of great significance to the sports industry and economic development in Taiyuan.Firstly, the article introduces the concept of the sports industry, features and sports market classifications, and then analyses the impact on sports fitness entertainment market by economic development, industrial structure and the income and forecasts its potential market scale.Furthermore, on the basis of the investigation of the current development of the sports industry's problems, analyzing Taiyuan city sports fitness entertainment market demand for investment, sports structure ,it puts that Taiyuan city sports fitness sports entertainment industry should be subject to market.Secondly using industy economics organizations traditional paradigm theory ---- "structure-conduct-performance" as the guide, constructing market structure, market performance and market conduct analysis framework on the fitness of entertainment marketing, the policy recommendations is proposed on the industrial structure, industry organizations, financial and taxation, consumer aspects .Thirdly , according to the current stage of development Taiyuan city sports industry and trade management status, it refers that sports industry trade management system for the management of the government should combine government--- orientated model and industry associations of self-management-based management model.Finally , it discusses that sports industry market development for Taiyuan city encounters with the practical problems and should be given solutions.