| Because economic globalizes and science develop rapidly,sport match markets are endowed many contents and characteristics which different from the traditional league match,which is put toward the grim further.CVA league match is obliged by the mature national and international league match.This paper bases on consumption psychology,sale-promotion technology,and other knowledge,refer to foreign study results relate to this aspect,analyze the actuality and strategy of CVA(China Volleyball Association) league match package,and try to establish a complete system info of CVA(China Volleyball Association) league match package,which has great effect on the CVA(China Volleyball Association) league match package.There are the following conclusions:1.CVA(China Volleyball Association) league match package strategy is in order to inspire audience,to improve the value of league match product,to make consumers pleased to enjoy the match by the art way.2.League match brand is a large weak brand with great potential,to promotional league match,should embody league match occupation-orient. CVA league match package strategy should create its own brand,in order to form a separated brand group,impel the program of league match package.3.CVA league match brand can be a media can be the first-hand main-stream media.League match brand,product,field and sign can increase the value of CVA league match.Therefore,league match package must obey consumer's expectation;package must make economic benefits the core.4.CVA league match package strategy should learn from other brim-subject theories,serves for itself.To cooperate with traditional main-steam media,for example magazine and TV,at the same time,occupy new economical high peak.5.According CVA league match brand package actuality,suggest that should establish special administration organization who pack and sale-promote league match product,to study for the existence and development of league match brand. |
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