Business Model Innovation Of Yunnan Normal University Business School

By the end of last century, Independent College, a kind of undergraduate college runs jointly by public university and private capital, has been developing at a quick speed to enlarge higher educational resource. In the passed few years, Independent Colleges have played a positive role in enlarging the scale of higher education, and in increasing enrollment rate in China. Yunnan Normal University Business School is one of the Independent Colleges set and operated by adopting the new operating mechanisms and management systems. This paper will use the analysis method of the Business Model Innovation to analyze the external as well as the internal environment of Yunnan Normal University Business School. At the same time, the core interfaces of business model are discussed, and the problems existed in each core interface are analyzed. Some possible solutions for Yunnan Normal University Business School on its core interfaces are presented. In addition, the designs, evolution and the implementation of the business model innovation of Yunnan Normal University are analyzed in the thesis.This thesis is composed of four chapters as follows.In Chapter One, the research object, methodology and structure of this thesis are presented. And the meaning and the extension of business model are defined.In the second chapter, the current business model used by Yunnan Normal University is discussed, which can be concluded as differentiation strategy, customer-demand orientation, and integrated marketing strategies.In Chapter Three, the external and the internal environment, the core interfaces of business model, and the problems existed in each core interface of Yunnan Normal University Business School are analyzed and discussed. Some possible solutions are also presented.In Chapter Four, the designs, evolution and the implementation of the business model innovation of Yunnan Normal University are analyzed. The business model innovation can be implemented through three innovative ways, which include: to create the curriculum matched with 'Demand-oriented Educational System', to set the human resource demand of multinational and JV companies as the target market, and to adopt overall marketing strategies in Yunnan Normal University Business School.