Research On Business Model Innovation Of WBD Education Group Under The Background Of "Internet+"

Since the 18 th National Congress of the Communist Party of China,people's yearning for a better life has become stronger and stronger,and the demand for educational resources has become higher and higher.As an important part of the service industry,the education and training industry has gradually flourished.All kinds of education and training industries derived from society have become new growth points of social and economic development.With the rapid development of Internet technology application,network system is promoting the change of all walks of life.People put forward higher requirements for the traditional education and training mode.Breaking the traditional education mode has become the only way for the development of enterprises in the new era.Especially under the impact of the new crown epidemic,internet education has become the focus of attention at present and in the future,and the business model in this field has attracted the attention of all walks of life.This paper selects WBD education group as the research object,and uses case analysis,literature analysis,interview and other research methods to analyze its business model in detail.First of all,the business model of WBD education group is systematically studied based on the theories of industrial value,core competition,marketing and supply chain management.Secondly,WBD education group as a larger education and training enterprise,combined with the technology of "Internet plus",analyzes the relevant elements of its business mode,and optimizes and updates the business mode to adapt to the "off-site" organization of the information society and training and education.These WBD education groups have certain rationale for the sustainable development and market competitiveness.On and practical significance.Moreover,the bold attempt of WBD education group business model innovation research can also provide reference for other education and training enterprises in terms of business value orientation,market position competition and internal efficient management.Finally,from the perspective of the concept of educational institutions gradually turning to "off-site" teaching,introducing relevant regulatory policies to promote the healthy competition of Internet education industry,reducing the cost of educational institutions by innovating the business model of Internet education,and broadening channels to expand market opportunities,this paper puts forward targeted suggestions to provide reference for relevant departments and education industry.