The Orientation Of The Factor Of The Basketball Culture In CBA

Since 1994 China Basketball through consultations with the International Management Group,to organize a Home Away Competition System basketball league,the league was named CBA league.CBA professional basketball league has been carried out over 10 seasons.Indicates that China Basketball Association in the process of reaching a higher level.And the formation of the professional league is a cultural factors.By the cultural heritage data method,questionaire survey, scene observed method the factor of the basketball culture in CBA doing the analysis and research.in the professional league basketball in the process with a culture of the characteristics of the market.Basketball players,coaches, referees through its own process of practice,the production of a professional league at the core value of cultural goods. This cultural goods through the media to become a mass consumer culture,and the audience become such commodities consumers. From the other hand,due to a variety of audiences concerned about basketball,basketball culture will belong to a kind of mass culture,mass culture into the basketball social and cultural relations,the significance of the interaction potentials can be activated.the factor of Basketball culture is in the systematicness, globality and stability running a pattern in general have reflected basketball culture systematically in occupation basketball alliance.Basketball culture is had the different from under the fundamental factor premise in different economic system,differentiated as far as whose general pattern be concerned for managing producing the basketball culture motion group,organizing basketball culture's group and basketball culture consumption group,But the group pattern that these distinguish contacts mutually,coactions forms basketball culture systematically,everyone key element has the orientation effect on the basketball culture.