Wuhan City Career Women Sports Consumer Behavior Analysis

Sports consumption is the currency used to buy sports effectiveness of the economic activity, that is, people to meet the diversified needs in sports, a different approach consumption of sports products supplies products and services process. It is the professional women's material needs have been met under the premise of a development, and enjoyment of the consumer type, in sports reached a certain degree of social and popularization of the circumstances in a new type of consumption patterns. Sports consumption has become career women living consumption of a key component.Career women sports consumer behavior is the understanding of women in the professional sports consumption on the basis of value, in accordance with their own needs and conditions, to seek, the purchase and use of sporting goods, services or service process. Career women in the economy and have a certain degree of strength in consumption in sports, and their health status directly related to the creation of social wealth, and social and family stability happiness, and only a better understanding of consumer behavior sports career women will develop practical measures, Wuhan City, thus promoting the development of sports, sports market healthy and prosperous. In addition to this introduction, the main body is divided into three parts.The first part is a summary of sports consumer behavior. By introducing actors - the system dynamics theory and Lewin behavior model, analysis of the sports consumer behavior of the three areas: psychological reflection mode, sports consumption and the implementation of sports consumption evaluation and includes the specific content. At the same time the process of the sports consumer buying behavior patterns and the type of a note. This analysis behind Wuhan City career women in sports consumer behavior provide a theoretical basis.The second part of Wuhan City career women sports consumer behavior analysis. In this paper, using literature research, questionnaire, interview, mathematical statistics and logical analysis to action - for the system dynamics theory to guide the Wuhan City career women sports consumer behavior made more comprehensive analysis, from Wuhan Urban career women in the sports consumer needs to produce consumer motivation and the collection of consumer information and choice, has completed a series of psychological reflected in the process from the Wuhan City career women sports consumption level and consumption structure, the environment and sports consumption Sports Consumption four specific ways of Wuhan City sports career women in the implementation of consumer behavior; Finally, the Wuhan City career women sports consumer satisfaction were evaluated. At the same time, the introduction of the Lewin model focused on the impact of Wuhan City career women's sports consumption inside and outside factors.The third part is Wuhan City career women sports consumer behavior study concluded, and managers from the (government), the operators (Sports enterprise) and consumer (career women) three levels of the corresponding recommendations for further Wuhan City career women improve physical fitness and sports consumption levels, thereby raising Wuhan City sports industries, and sports market prosperity Wuhan played a certain references. Wuhan City career women on sports consumption behavior of the people to exercise the further development of the sports industry in Wuhan City improve the economic benefits of the provision of adequate empirical basis.The innovation lies in the article career women choose this particular subject, and focus on sociological theory from start to study, elaborated on consumer behavior is a sports by multiple factors affect the dynamics and constraints of the open system. This system around Wuhan City career women on sports consumption conduct all-round, multi-angle analysis. A questionnaire survey and informal discussions, in-depth understanding of the Wuhan City career women sports consumer behavior and the status of the existing problems, and truly raise the level of their sports consumption provided the empirical basis, with strong practical significance. Sociological arguments in the article established on the basis of a scientific theory, the use of mathematical statistics and logical analysis method to study with a view to strengthening the scientific nature of the theoretical research.