University Students' Consumption Culture In The Vision Of Ideological And Political Education

With the arrival of globalization times and the development of socialism market economies, property of modern consumption has basically changed, people's world view, philosophy of life and values was subjected to huge impact. As a sensitive and special consumption group, contemporary university students'consumption view and value also have changed. At the same time, they leave their parents and family, so the life and consumption is comparatively independence, no economic income but have the consumption mentality of work groups, their age stage decided the foreland place of fashion consumption of adult consumption group. However, currently our country has not pay high attention to the guidance of university student's consumption and the education of consumption morals. Therefore, how to guide the university student to manage personal finance, how to help them to set up right consumption idea and form healthy consumption culture, that is an important and urgent mission of ideological and political education.University students'consumption culture is the guiding ideology, value judgment and behavior standards in their consumption activity, and that is cultural layer and culture tendency reflected in material product. Based on detail analyzes of inquisition data, this paper presented the status quo and character of consumption culture of university student, and discussed the outstanding problem of university student in consumption culture. Take this as the foundation, from the view of ideological and political education of university, this paper presented the basic principle of construction of university students'consumption culture, and put forward pertinent main contents of consumption culture construction of future university student, namely, ecotype consumption between person and nature, harmonize consumption between person and person, quality consumption between person and himself/herself and identify-type consumption between person and society, and also gave university student the roles in different type of consumption. All these will not only guide the harmonious and healthy development of university students'consumption culture, but also will actively affect the development direction of social peoples'consumption culture. In the end, based on the self-questioning of traditional university's ideological and political education, this paper put forward some strategies to guide the healthy development of university students'consumption culture from education idea, education contents, education environment and education mechanism etc.