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The Study On The Market Development Of China Table Tennis Super League Tournament

Posted on:2008-10-11Degree:MasterType:Thesis
Country:ChinaCandidate:S L YangFull Text:PDF
GTID:2167360212495031Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
The main purpose of this study : through economics, marketing, and sports science of combining study China seeks to explore Table Tennis Club Super League's market potential. the development of China Table Tennis Club Super League this emerging industry and sunrise industries, and the promotion of the entire sports industry growth and takeoff.The main significance : The multidisciplinary knowledge to solve competitive sports market development issues, enrich sports market development theory. Investigating the status quo, will sum up and explore China Table Tennis Club Super League market development experience and the basic channels. Draw on some outstanding professional sports league market experience to guide the development of China's sports market.Methods : questionnaire, documentation, statistical analysis, comparative analysisConclusion : Audiences Club coaches, and staff of the survey, a summary of our league at this stage Pingtiao development of the market situation, Combined with outstanding professional sports league success stories, comparative analysis of the current Pingtiao league difficulties and problems, should be made relative to improve the quality of the competition at the core, changing market concepts, and to enhance the operation of the market, reasonable Pingtiao league system. and the media to strengthen cooperation and increase development Pingtiao league hallmark products and related products intensity of response.Recommendations : Ping Yu Ping Chao center and the individual clubs to establish similar to the NBA League or the Premiership companies operating as a monopoly group Campaign organization, and by the business organizations put Pingtiao league overall development, deepening Pingtiao League brand impact. Maintaining sponsorship rights, and seek more strategic partners. At the policy level, the system must be support for the sponsorship to provide more convenience for us to solve their worries for the future. At present, China has the world's largest table tennis population, the highest level of athletes in almost all Pingtiao league effect, market very broad, proposed to the first foothold of the domestic market development, Pingchao tournaments for the brand merely strong, then concentrate on the development of overseas markets, especially Japan and Korea.
Keywords/Search Tags:China Table Tennis Super League, Market Development
PDF Full Text Request
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