The Current Situation Of China Education Televisions And Its Development Measure

Education Television is the most important base of prospering our country, and is the best class for implement diathesis education. In the recent twenty years all levels education televisions have devoted a lot to education career and broadcasting system. However, in the furious media market and upheaval communication environment, the China education televisions are facing plight owning to the unbreakable system.In my opinion, CETV, the national education television should strive for policy support, trying to become a commonweal education television; while developed city education televisions should think for establishing parochial paid television with the development of digital TV. At the same time, in order to avoid all levels education televisions wandering between commonality product and commercial TV, CETV can make use of its channel resource and cover advantage, put into force " countryside base" strategy and "western advance" movement, then strengthen the "commonality product" . While facing the current content building conflict, we should deeply dig education of the old people, the psychology, the career, the diathesis and the farmer-worker, trying to make more programs, and also push education brand management. In the furious media competition, all levels education televisions should cooperate, and try to establish the approach of getting knowledge in this learning society.