Study On Marketing Strategies Of Advanced Career Education

The 21st century is a knowledge, information, and era of communication, taking new and high technology as the core era that knowledge economy occupies a leading position. Its prosperity depends on the accumulation and use of knowledge or the effective information directly. National overall national strength and international competition will depend cm obtaining knowledge. Using knowledge and ability of making new knowledge namely depend on the competition of personnel training in this respect. Globalization and revolution of information and communication technology mean that it is necessary to set up the development model of regarding people as the center. The change of the economic form will involve the following problem at least: The new market economy countries and regions appear; the workforce and capital circulation increase; new rural economy and industrial economy appear; global economic integration. These societies and economic development trends indicate a new development model; this new development model is the values of technology and vocational education, foundation of attitude, policy and practice. This mode is required: The technology and vocational education make the target of receiving an education wider, the chance to receive an education is greater, even more for pay attention to development need of people, is it is it work ability of world to participate in effectively educator to make. Whether change these propose enormous challenge to vocational education, determine new idea, new thought and new development trend of vocational education. The technology and vocational education should improve the flexibility; Pay attention to the technical ability that trains the innovation and benefit to need; Arrange to train to the constantly changeable labor market; Train and retrain persons who have already obtained employment and the jobless and the unfavorable one of situation. So, the study on vocational education market becomes a necessity, this thesis attempts to probe into and study on this subject.In the study on this market, the marketing question is an important problem. The study on marketing question of vocational education is the foundation that this market develops. The thesis carries on research to it from this angle hand. The thesis passes the relevant theory of using the marketing and research approach to our country, especially the current situation of the high vocational education market of Changing has been analyzed; Still combine and study about a representative similar organization's case ofChanging at the same time, concrete development of market carry on research discussion in this piece to it, get relevant marketing tactics out of to organization this. The thesis hopes these tactics are not merely to be there is reference valued by the development of the research institution, there is value of using to the development of other similar organizations for reference, too at the same time.