| Beach volleyball, a new sport that was created in America in 1930s, has been the rage in 1970s. Especially after it had been placed on Olympic Games, rocketing development has made it to be the sport that is full of the most potential and the most sight in the modern field now.In our country, the very beginning of introduction of beach volleyball was in July 1989. In recent years, as a new sport and with the initial stages of national sport industrialization which is a relative good environment for developing sports, beach volleyball do has some development, but it still leaves much to be desired even without negative impact of old sport management system.Through investigating of present condition of national beach volleyball tour, tournament and invitatory matches we have an initial understand of the management of current condition of national beach volleyball matches. And we have an analysis and research concerned the whole management procedure that was basic on the investigation. We discovered some problems that are main obstacle of beach volleyball's development. We hope the researching outcome will give some beneficial suggestions and advice to our administrative department.The methods of research are as follows:1, Literature Search: consulted many references concerning sport industry economics, sport marketing and professional beach volleyball player, using internet to get the overseas information of sport industry economy and the management of professional beach volleyball matches directly.2, Specialist Visit: visited administrative officer of national professional beach volleyball matches, coaches of professional beach volleyball teams and specialists focus on sport industry economy.3, Questionnaire: investigated 2000 National Beach Volleyball Tour "Beijing-Changping", and International Beach Volleyball Tour- Women "China-Dalian". Put out 130 audience questionnaires and reclaim 109 effective questionnaires, put out 57 player questionnaires and reclaim 55 effective questionnaires.4, Antithesis: compared development of current and initial stage of beach volleyball in our nation. And made compare in the management, organization, propagandize, ornamentation, professionalization of beach volleyball player and economic benefits of beach volleyball match between our nation and overseas countries.Research Outcomes:1, In our nation the administrative system of professional beach volleyball is not defmitude.2, Necessary attention is not paid by administrative department in most areas.3, Parochial titleism has a negative impact on development of beach volleyball.4, A lot of disadvantages exit in the procedure of exploitation of beach volleyball match. The combination of beach volleyball match and sport culture is very deficiency. Middleman's work is absence.5, The spread of beach volleyball match is short of prediction that concerned sport consumption market.6, The professionalization of beach volleyball player lags behind.Main Conclusions:1, Establishing an unattached institution to in charge of beach volleyball. Giving this institution full right to manage and organize beach volleyball match.2, Developing beach volleyball sport market with exact orientation and make a clear understand of the main task, goal and guidelines of development.3, The character of beach volleyball determined that in our country, developing beach volleyball should be based on the guidelines of developing project of sport culture.4, Establishing or organizing beach volleyball club with various forms should be encouraged in current market economy. Expediting the progress of professionalization of beach volleyball player in our nation.5, The cooperation with various media should be strengthened. Propagandizing beach volleyball vigorously and the work of propagandizing should be focused on the particular culture meaning of beach volleyball. Enlarging our nation's population of beach volleyball.6, The introduction of middleman into beach volleyball m...
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