Study On TX Collection Company Marketing Pattern Base On Consuming Behavior Changing

Collection culture is the portion cannot be neglected in human evolution history, and collecting is the common needs of human being. Country which economics is more developed, collection trading will be developed more rapid. Thus with the live of people in our country being more and more well-off, people began to required better live quality. Base on this expanding need, collection trading has been a developing industry in our country during the recent years.As a top company in collection business, TX Collection Company has been going through for more than 10 years, and now has more than 30 chain stores mostly at city G and city S. Since only the people who have real interest in collection can be the permanent clients of collection company, so TX Collection Company use one marketing pattern to make the selling successful all the time. That is to cultivate the clients' interest in collection. But it met the new sales problems while the scope expanding. With more and more people began to collect, the number of people who aim at investment is increasing gradually. Facing to the change of collection clients' consuming behavior, the old marketing pattern of TX Collection Company appear it's inadaptability. According to this new marketing circumstance, TX Collection Company needs to plan a new marketing pattern system to match with the change of Consuming Behavior.Thus, here we use the Howard—Sheth Consumer Behavior Pattern Theory to analyze consumers'behaviors. With analyzing, we hope to master the cause and effect of collection consumers' behaviors. Meanwhile, we will discuss the marketing pattern in collection trading and frame a marketing pattern system base on consumer behavior changing, so it can suits the developing needs of TX Collection Company.Moreover, this dissertation has combined with the reality of TX Collection Company. It carries out some related advices to guarantee the implement of the marketing pattern. They are staffs training, organization structure adjusting and enterprise culture building. It will be hope that this dissertation can be use for reference to TX Collection Company.