The Research About Median Contracts Impacting On Consuming Psychology And Consuming Behavior Of Women Staying At Home

As the degree of our country’s urbanization and marketing is deepening, the labor in the village is losing control of the land and transferring to the city, the traditional mode of production that men plowed the fields and women woved cloth in the rural areas is changed. A large number of male labors pour into the city, their wives remain staying at home and a special group about staying women is forming.Whether the contract of the median will effect the consuming psychology of the staying women and the degree; Whether the contract of the median will effect the consuming behavior of the staying women and the degree; the main means of median contract for women staying at home; which median will form the largest impact on them; whether previous contract of the media will effect their consuming, and so on, are the main problems to study in the paper.The paper will study the media contract of the staying women in consuming aspect. It has a strong practical significance. The followings are the detail contents: the first part explains the background of the paper and the meaning of the research; the second part explains the related theory in the thesis; the third part combs the related literature; the forth part is the acquisition about the interview and the questionnaire date; the fifth part analyzes the date and makes a conclusion about how to use the media to effect the staying women.The thesis shows that staying women in the disparate age group have different features in the aspect of the media contract which effects the consuming. At the same time, the effect about the media contract that influences the consuming of staying women in different age group is positive, from the overall.