Promotion Strategies Of Buddha Fist In Daming County Hebei Province

Buddha Fist, originated in Shaolin Temple, is not inherited in public for its strong hurting power, and it is only inherited among the abbots of noble character and high prestige. So it was listed as the hidden school of martial art by Shaolin. After being spread in public, Buddha Fist has been famous and has become the unique cultural heritage of Daming County of Handan, which has been applied as the non-material cultural heritage of provincial level. It has the unique style of main pair exercise and minor single practice. In recent years, many traditional martial arts give endangered signal, including Buddha Fist. The Seventeenth National People's Congress has put up the excavation, integration and protection of non-material cultural heritages. However, Buddha Fist has met the situation of being on the brink of danger for less excavation, integration and protection.The purpose of this paper is to set up a set of scientific and reasonable promotion strategies. It will use the Delphi Method to screen out the factors and SWOT Method to analyze four situation factors of the research object, including internal advantage factors and disadvantage factors, external opportunities factors and risk factors. Through the investigation, the paper will use the system analysis to match up various factors to each other and draw a conclusion. What's more, by analyzing the emotion systematic and matching situation factors with each other, the paper will put up the promotion strategies.The research results and conclusions are as follows:1.Internal advantage: As one of the unique cultural heritages, Buddha Fist is characterized with a unique style of pair exercise and an emphasis on actual combat, which embodies the essential characteristics of martial arts. It has become the rare traditional fist of martial art. Daming has the tablet and handwritten spectrum by Jia Yunlu who first introduced Buddha Fist into society. All these indicate that Buddha Fist has profound cultural deposits and regional characteristics.2.Internal disadvantage: Few activities and shortage of back-up personnel result in publicity's out of place and division in its inheritance. Interviews and on-the-spot investigations show that there are few well-known fist coaches in Daming County, most of them have passed away. These are important factors preventing the development of Buddha Fist.3.External opportunities: The Seventeenth National People's Congress has put up the excavation, integration and protection of non-material cultural heritages, which helps to carry out promotion activities by sorting out an integral system. The Daming government has issued a document to develop this ancient county and create its unique cultural band.4.External factors: Government's attention and financial investment are important factors in the development of Buddha Fist, such as new sports items will exert an impact on the development.5.Promotion strategies:(1)Buddha Fist expands the coverage and influence according to its own advantage and external environment opportunities, which is excavating the cultural resources to study and formulate the planning related industries development, forming a strong industry with tourism development, literary works, combination of literary and artistic creation, etc.(2)Regularly held Buddha Fist Exchange Conference, which is successive perseverance existence in two-year for a term. Buddha Fist is not perfect, especially the reserve talents, there are few well-known fist coaches, so it is necessary to increase the reserve talents and create a number of different levels and ages by Buddha Fist school; On campus, we can carry out Buddha Fist classes for children and create more contacted chances to them from an early age, which to cultivate them with a keen interest in Buddha Fist.(3)At the same time set a good cultural brand image though tourism development. Proposing to do the following tasks: building a number of places for Buddha Fist, such as large-scale exchange of Buddha Fist centers, cultural museums, cultural Research Institute; developing Buddha Fist Sincere evaluation criteria and procedures; launching tourism projects of Buddha Fist; arranging Buddha Fist performances to extend staying visitors; developing a number of Buddha Fist tourism products, such as equipment, clothing, books and so on.(4) Strengthening Buddha Fist publicity by Media, Internet, television and newspaper. It need open up Buddha Fist figures, Buddha Fist talks, Buddha Fist column of events and information, also in the whole society and the masses to popularize Buddha Fist knowledge and create atmosphere. We could Use modern communications equipment to establish the net named "Buddha Fist of Daming in China ", and release the information of Buddha Fist, so it is usefull to understand Daming country by Buddha Fist fans in order to promote exchanges with the outside world.(5)By borrowing the ideas and mode about Yongnian, it should set up a through-train system including fitness, performance, matches and traveling, thus to shorten the distance between Buddha Fist and the outside world. Daming should produce written materials based on the further study on Buddha Fist thus providing a theoretical foundation for people to better understand Buddha Fist.