The Study Of Quality-sensitive On The Market Competition In China's Online Education

Educational institutions of network resources and services, investment and construction, is no country in case of financial investment, through market mechanisms to develop. Experimental work carried out since 1998 has been expanding continuously improve the level of industrial technology, product quality increased, the field of education in China today have become an indispensable part of education for all of China's development, lifelong education, learning community effective protection. Educational institutions to establish a network of early stage, learners are mostly based on purpose to obtain qualifications, teaching, and service quality concerns to support small. Therefore, the network of educational resources and services lead to supply prescription exists to supply low-end low-cost resources and services to meet the qualifications for the purpose of the network only for learners of market conditions, however, more than ten years as the online education industry, the continuous development of the continuous progress, people in the pursuit of academic qualifications and diplomas, while their demand for knowledge and desire also increased. This means that, for high quality learning resources and support services needs and the desire for knowledge and learning process is gradually starting with the same access to education, was favored by a vast network of learners. And this online education learner change in preferences, the market will be educational resources and network services provider and market competition have wide and far-reaching impact.In this paper, a comprehensive review of publications on the network quality of education, the quality of the literature on market competition based on the analysis of the students on the network quality of education in sensitive cases, what changes market place and the face of these changes, the network of educational supply agencies on how to adjust the development strategy to ensure its market position and competitive advantage.The study found that (1) Present, China's online education industry is still in the stage not only to explore the various pilot network into the number of colleges of education, quality of teaching how, how the quality assurance and online education college diploma exactly how high gold content, is still placed in front of the Government and the public a number of important issues. (2) In every industry, the quality of all its important for a business, product quality will directly affect the level of development of the enterprise. Quality awareness of customers in today's society has been improving, companies only to ensure product quality and service quality to meet customer needs, and ensure its competitive position in the market. (3) At present, both developed and developing countries on the quality of distance education are very concerned about the industry. Every country's governments, organizations are actively using a variety of ways to develop and document a variety of methods to monitor and improve the quality of online education, online education industry to ensure long-term healthy and stable development. (4) Learners in online education online education increasingly sensitive to the quality of the case, into more high-quality online education institutions will be higher than a smaller enrollment, low-quality supply of online education institutions, if there is no third-party supply of online education is divided into two institutions and the fees are equal, put more high quality educational institutions in the network is greater than the total profits of a small investment, low quality of the network's total profit educational institutions. In this case, the online education market is a healthy competition, the former will continue to maintain or improve quality, which will seek to increase investment and improve quality, thus forming a virtuous cycle of online education market.Based on the research findings, this paper proposes the following recommendations:(1) the introduction of online education industry quality standards to protect those in the network to improve the quality of education continue to increase investment in education service providers, ensure that all the Network Education College teaching quality. (2) the implementation of online education industry assessment system. Distance education by the government and the professional group to develop a network of educational assessment system and macro-guidance framework and appropriate quality standards, and then entrusted by the government, society, and online education industry-recognized third-party rating agencies to the institute network running strength, teaching resources, teaching quality, level of courseware regular assessment, and evaluation results will be promptly reported to the government generate assessment reports, released to the community, the implementation of incentive mechanisms to enable the network of education institutions to continuously maintained at a quality enhance and improve the process. (3) Network of Education staff should always be "student-centered," the students raised various questions to be answered patiently, from all aspects of education to ensure quality of service network, improve network service level of education. survey of students and to organize regular educational institutions on the network conditions of satisfaction, timely detection of problems in the teaching process and to improve, so that the direction of the work shift does not occur, to ensure the quality of education services to upgrade the network to ensure that students get to excellent network of educational services.