The Research On Current Situations And Countermeasure Of The Commercial Badminton Stadium In Changsha

Basketball lottery is a monopoly of the State Sports Lottery Management Center issued, in order to support national sports and public welfare undertakings, in order to pre-specified for the lottery game of basketball guessing the media, according to certain requirements or competition guessing the outcome of the two sides of their specific technical statistics for people to voluntary choice and purchase, and then announce in advance the rules, winning the right to obtain valuable evidence.Basketball lottery as an important part of sports betting in the basketball market in the United States and Europe have developed significant benefits, but in China, basketball is still the issue of lottery tickets early stage, due to the lack of targeted marketing theory to guide the industry, as well as lack of effective communication between the industry and its market-oriented management level is not high; its small size, the output value is low, development is highly unbalanced, so that China's current basketball tickets on the market there is a lot of management system on a long-standing abuse has become increasingly evident to gradually exposed, leading to basketball lottery in the face of fierce market competition, do not know what marketing strategy in the implementation of a wide range of issues are emerging continuously, the result is not a competitive advantage, marketing performance of stagnant sales decreased gradually and finally to cease publication.This article is in such a context, in the whole of my basketball ticket lottery on the basis of a competitive market, using literature and data, interviews, questionnaire survey, mathematical statistics, logic analysis, on the basketball debut, the situation lottery survey analysis, the results are as follows:1. At present, China's consumption of the main basketball lottery market dominated by men, covering a wider age group, occupation by company employees, self-employed persons such as monthly income of around 3,000 consumers for the main force basketball tickets, basketball tickets for the purpose of purchasing Totals is mainly in the leisure entertainment and prizes.2. Basketball Totals Guess the object that is too single, quiz rules to be improved, while the set bonus and Jiang Ji irrational, right of publicity and management system, legal system, there are also dissatisfied with the building regulations.I faced from the basketball lottery advantage of the opportunities and development to explore the feasibility of re-release, and from product development, bonuses, and Jiang Ji setting, the expansion of sales channels to promote greater efforts devoted to the cultivation of talents and introduction management system and improvement of laws and regulations to strengthen several aspects of the building is proposed to promote the rapid development of basketball tickets to the various proposals.