Interpretation Of Culture Of China University Logo

The University School Logo is mainly comprised of graphics, images and other major elements, which reflect the idea of the university and cultural connotation and also accompany by education-oriented sense of cultural expressions. to all the staff and students. University School Logo as "university of culture card," expresses the universities management philosophy, highlights the University school characteristics, and carries the cultural spirit and transmits the Cultural connotations of the University.So it is meaningful to do this research. The purpose of the research is to summarize the major characteristics of the school culture logo through the comprehension of University School Logo, and with it to discuss the main problem and reasons in the culture of University School Logo, and last give out the suggestion of the optimistic University School Logo.The research methods include documentary research, Comparative Study Method, interview method and multivariate analysis.The author study on the culture of our University School Logo through the collection of a large school-related information, the contents as follows: Firstly, the paper defined the related concepts and analyses the related concepts; It summarizes the functions of University School Logo as follows: Education, propagandas, Cohesion, Logo. And comb. the development process of our University School Logo. Secondly, this paper did a contrast interpretation in the cultural characteristics between Western and our universities. The western University School Logos were influenced by the medieval Western culture and show Religious culture and unique cultural character. Their profiles are mostly Shield or round frame. China's university Logo culture has the characteristics as follows: the structural patterns of our university logo combine the Western Model and the Nationalization Complex; the main part of university logo absorbs the traditional culture; the main pattern of university logo reflects the university's history and cultural character; our university logo demonstrates unique and innovative features while shows an open, international culture. On the basis of the characteristics, the paper summarizes the problems of our university logo which are propaganda weak, social services weak, lack of academic freedom call and so on. So, the author proposes three strategies:(A) Improve the awareness of the value of intangible assets of university logo. The colleges and universities have many intangible assets. The university logos as a part of intangible assets have outstanding social benefits and are the symbols of faculty and school strengths. So, it is very important to improve the understanding and protect the values of intangible assets.(B) Improve the management of the rational use of university logos through the propaganda.(C) Improve the visual image design on university Logos and strengthen the organic integration of the school logo image and national character.This article does a systematic reseach of symbol of university and take a special pers Compared with the preceeding researchReading University Logo, as a key to research on campus culture and school characteristics, and is an important part of institutional research, which has rich educational theory. At present, our country constructs the new situation of innovation-oriented country, it makes sense to grasp the basic content of China's University Logo and culture, to understand the its construction , Inadequate, reason.The paper has two innovations: One point of innovative topics, few school-logo researches are as master's thesis or doctoral dissertationâ‘ topics. the topics that I have the others have not deeply involved in the field. The other is an innovative research perspective. It makes sense to grasp the basic content of China's University Logo and culture.