Studies On The Approval Standard Of Well-Known Trademark

The identity of famous brand name is especially important for development of modernChina under current situation of economic globalization. At present the identity of famousbrand name is considerably blur and confusing and problems regarding mistakes withconcepts of famous brand and known brands are becoming unusually serious as they aretaken as tools for sales or service growth. The only possible solution will be constitution of anational standard for famous brands identification.At current phase the administrative and judicatory system implements dual way caseidentification, which means there are two channels for famous brand identity, namelyadministrative identity and judicatory identity. However as the identification standards varyfrom different systems, there exist conflicts of famous brand identification under differentjustice process in courts.There are double working standards, generalization and enumeration, for famous brandidentification. To study on the standards of other countries and districts will make sense forthe constitution of brand identification standards in China.The scandal case Poisonous Milk Powder has reflected the problems regarding blurryidentification for famous brand and relative malpractice in our brands system. This has alsobeen made a typical case in which famous brand is distorted as commercial tool foradvertisement. Four parameters can decide famous brand identification and they are In China,Public, Well Known and High Reputation. Comparing and analyzing on the four parametersof standard will help offer suggestions on institutions of Chinese famous brands standards.Add new parameters including usage and quality criteria into standard institution, willhelp perfect Chinese famous brand standards. Through amendment on brand law, criminallaw, administrative law and advertisement law, to perfect the legislation system for famousbrands. Strictly control on the number of identified famous brand, and abide by the principleno identification unless necessary, and make out cooperative supervision systems ofadministrative and judicatory, to perfect on the administrative and judicatory process offamous brands identity.