Study On The Agricultural Famous Brand Strategy Of Hebei

In keen competition, the development of the regional economy mostly depends on the amount of famous brand products in this area and the strength of leading enterprises. The strong profit-making effect, promoting effect, competition and multiplier expand effect of famous brand can effectively drive one areas and even national development of economy. Hebei as one old agricultural province, agricultural development of economy play a key role to the economic growth of the whole province, and the shortage of agricultural famous-brand restricts the fast- developing of Hebei. So , famous brand strategy is one of the most important strategies of promoting economic development of our province .This text has carried on the theoretical analyses of famous brand, famous-brand assets value, famous brand strategy etc. at first, then expand these basic theories to apply to the agricultural products field. After investigating and analysing the current situation and problems of brand management, I put forward some corresponding countermeasures from two respects of microcosmic and macroscopic.This text amounts to five parts, the first part is the summary of agricultural famous brand. At first ,I define several pieces of basic conception of linking to this text closely and the function of the famous brand. Then I analyse the particularity of famous brand strategy of agricultural products. Compared with industrial products, the sharing of the agricultural product brand, the ones that managed subject behavior are not regulatory, biological character of agricultural products etc. determined that implementing agricultural famous brand strategy most move in its own road. Second part is the assets value analysis of the famous brand. This part has pointed out the direction for the research behind of the thesis. First of all, use the production function model to analyse that has fixed contributing to economic growth of famous brand, prove that the famous brand has already become an important factor of bringing about an advance in economy. Secondly, have analysed from two angles of enterprise and customer that decide the key element of famous-brand assets value, prove that should start with improving the assets value of brands in order to create famous-brand agricultural products , improve the assets value of brands and proceed with factor influencing assets value of the brand . The third part It is the current situation analysis of implementing famous brand strategy of agricultural product in Hebei. This part is the keystone of this text. At first, I has proceeded necessity and feasibility analyses of this strategy. Point out that agricultural famous brand management of our province have some problems such as unreasonable structure, simple named, lower added value, disperse manage and small magnitude etc.; Having had brand share consciousness,misunderstanding in famous brand, weak protecting consciousness and so on; There are some questions such as fixing high price and extending arbitrarily in the tactics of the brand. Point out finally, there are still some restriction factors on the policy environment of our province, for instance, the mechanism that the famous brand evaluates is imperfect, the standardized level is low etc. The fourth and the fifth parts have put forward the tactics measure from two angles of microcosmic and macroscopic to the existing problem respectively. The microcosmic measures include concretly: improving the current, the way of creating famous brand, concrete marketing measure of enterprise etc.; Macroscopic include standardized implementation of agriculture, management of pollution-free food sign, the fabric of appraisal system and the cultivation of legal environment.