A Research On The Communication Path, Mode And Optimum Strategy In Public Crisis Of Chinese Media

Recently, in the background of the economic globalization, our society and environment is suffering more potential problems than before, and public crisis has become an important affair in each country. As a result, we must improve our ability to solve the public crisis, then we can change the dilemma to an opportunity.In our country, as the great success achieved during the 30 years'reforming, a series of society problems are gradually revealed, especially these years, the public crisis frequently happens, and constantly challenges our government, community and media's disposals and flexibility. So the basic of dealing with the public crisis efficiently is how to define the true roles and functions of government, media and public, and to improve the relatives among them.With the communication path and mode of our media in the public crisis as study object, and the theories of media, public crisis management and path dependence theory as the beginning, analyzing the situation of our media, the influence of the government, the public, the society and the involved law to the media during the public crisis, this article manage to find the insufficiency of the communication path in different periods, and construct an effective path on which our media can depend in the public crisis.