Pilot Study Of The Mass Communication Feedback Mechanism Of Ideological And Political Education

For a long time, during the communication of ideological and political education, especially in course of the mass communication of ideological and political education, the negative influence of lacking feedback mechanism gradually turns into a bottleneck which restricts the communication effectiveness of ideological and political education. The urgent task that teaching staff face is to explore and establish a stable and effective mechanism of information feedback.The study of communication theories show that whether the communication is effective or not depends on how much importance the teaching staff attach to Feedback performs an important function in the communication. The significance of introducing feedback mechanism lies not only in proving the effect but in changing the traditional notion, from a unilateral perspective into a bilateral one. This can absolutely break the separation of the disseminator from the receiver so that an interactive relationship can be formed between them. The establishment of feedback mechanism is quite essential to the communication effect of the ideological and political education.Based on the fundamental theories of ideological and political education and broadcast engineering, the study of the mass communication feedback mechanism of ideological and political education explore a mode of a modern interactive communication mode from the angle of systemism and cybernetics. And it also tries to make a systematic statement of the significance of feedback mechanism, according to which the scientific methods to establish the mass communication feedback mechanism of ideological and political education can be explored. Based on those studies, it suggests exploring and establishing a stable and effective mass communication feedback mechanism of ideological and political education from three aspects—prepositive construction of feedback mechanism, intermediate construction of feedback mechanism and subsequent construction of feedback mechanism.