A Study On The Ideological And Political Education Function Of Mass Communication And Its Control

With the mass communication influence enlarging, media's diversifying and the communication environment becoming more complex, the effect of ideological and political education is inclining to weaker. The box office billions of dollars movie, the hit television series, best-selling books, pop music, and 1 million clicks blog. and hot videos. the cultural consumption goods are changing people's thoughts. All kinds of ideology, values, and ways of life exert subtle influence on people's spiritual world and real life through the mass communication. The appearance of negative phenomena in society, such as political indifferent, political inarticulate, disordered value system, highlighted entertainment, the forgery of network, network mafia indicate that the mass communication failed to play the role of ideological and political education. In order to solve the negative problem and make sure the mass communication play the active role of ideological and political education, this paper will analyze the ideological and political education function and the control of mass communication. This paper presents five dominant factors which impact the proper function of mass communication on ideological and political education by generalizing and analyzing relevant study achievements. They are political control, interest group and economical force control, self-control, audience control, and moral control. The paper shall analyze the reason of the mass communication failed to play the role of ideological and political education, for example, failing to deliver political information, cultural security, the absence of relevant laws, cultural production directed at economic interests, people's ability to receive and process the information and so on. At last, this paper would put forward many ways of strengthening and improving the ideological and political education function of mass communication, such as speeding up the development of e-government. persisting in firm ideology, improving the corresponding laws and regulations constantly, paying persistent attention to the reform of the cultural system, enhancing citizens' media literacy.