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A Study Of Development Strategies For Petrochina Huanan Sale Company

Posted on:2006-07-04Degree:MasterType:Thesis
Country:ChinaCandidate:B LiangFull Text:PDF
GTID:2166360155968867Subject:Business Administration
Abstract/Summary:PDF Full Text Request
When China entered WTO, the envioment of petroleum enterprise has been greatly changed. The biggest companys enter China in all kinds of way, private companys are growing quickly. That will change petroleum market deeply.As the biggest petroleum company---PetroChina Company Limited, how to face the challenge? How to win in the market? That is a big problem about live or death.The article is researching South China Marketing Company, in strategy and develop system.The South China Marketing Company was founder in June 2004,which is a big district of PetroChina Company Limited. To face the challenge of WTO, The South China Marketing Company change the organize in "Four System", that means" More mowerful organization, More effective management,More professional, More clearly tasks". The revolution has broken old system, made the manager close to the workers. The management is professional, one worker face one leader. The leadership is becoming stronger and stronger. That help the workers more self-motive and more effective.After the revolution, The South China Marketing Company has changed greatly. First, the changing ability according the market has been improved; Second, it could share the sourece smartly; Third, the ability of judgement is growing quickly; Forth, it could control the process effectively; Fifth, the ability of revolution has been improved greatly.The article is researching several important questions during the revolution of The South China Marketing Company, trying to find the answers and getting the conclusions.
Keywords/Search Tags:large enterprise, enterprise development
PDF Full Text Request
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