Research On Marketing Management Of Agriculture Chemical Enterprises

The agriculture chemical is the important means of production of the modern agriculture, and it plays an indispensable role in preventing and curing the hurt from diseases, worm, grass, mouse, and in guaranteeing high-quality crops and high yield. At present, the domestic supply of the agriculture chemical is far greater than its demand, and the homogeneity of the products is serious, and the market competition is fierce. In such a case, poor enterprise' s whole marketing level has already restrained seriously the development of agriculture chemical enterprises.This article has analyzed the development trend of domestic and foreign agriculture chemical industry, and present situation and its characteristics of the supply and demand of domestic and foreign agriculture chemical products market. The deep analysis to and appraisement on the direct and indirect marketing environment of agriculture chemical enterprises is carried on. This article analyzed the ubiquitous question in marketing management of agriculture chemical enterprises of our country in an all-round way, such as: Sell excessively on credit, causes deceitful sale; the phenomenon that agriculture chemical products are sold in no authorized area without approval is outstanding, and the market competition is disorderly and unordered; the qualification rate of product quality is low, and the fake and forged phenomenon is serious; technological service ability is deficient. This article still compares such marketing modes as terminal customer' s sale, chain sale, meeting affairs sale, network marketing that agriculture chemical enterprises need badly and should develop especially at present, has analyzed one's own characteristics and measures perfected further.