The Analysis Of Marketing Strategy Of AD Company's KB Estate Project

Although there are too numerous dissertations and reference books to Mention individually since the revival of Chinese real estate at the beginning of the 1990s,many of them do not probe all-sided into the whole operational progress of a realty project but only focus on the partial study of some realty projects or corporations. Even the books compiled with what some consultant corporations have learned from the actual operation often give people an impression that they are attempting an ineffective solution because the publications shy away from the main forces and strike the weak points for some merchantial intention.It is reported that ,in Chinese up to 2004,there are above 40 thousands real estate corporations and ten thousands of hatchers guided by the irrational marketing design means developed from their own experience ,which are unilateral for the lack of integrity and rigor.This is what the thesis aims atthe thesis includes two sections: The first expatiates the primary system of real estate marketing strategy Design consisting of the basic theory of realty Industry and marketing Strategy design;the second presents the project KB and make a feasible Report on the basis of the analysis of its microcosmic and macrocosmic Enviroment by the means SWOT and STP and so on.The light of the thesis is that the real estate marketing strategy Design is the prime-time demonstration and design ,which is the developers Self-conscious action to adapting to meet with the directional demands Of the marketing composed by the prime-time marketing investigation And research, environment analysis ,the orientation establishment and Financial analysis and forecast of the project.The main innovation of this thesis is the establishment and exertion Of the theoretic system of the real estate marketing strategy design, By combining the marketing strategy design with the realty project.