| Interactive wireless orientation electronic whiteboards, which are developed by Changchun Jida Doctor & Master Technology Co., Ltd., are the high-tech electronic products. They has filled the domestic gaps and reached the international advanced technical level. Changchun Jida Doctor & Master Technology Co., Ltd. is a high-tech enterprise, which is jointly formed by the Science Park of Jilin University and the teachers from Telecommunication School of Jilin University. At present, the project has been completed the pilot test and made pilot production. After the company participated in Shenzhen High-tech Fair and Shanghai Science & Technology Expo, the products have been widely recognized in the market and many enterprises have shown great interest in the products and wished to invest in the company. For this purpose, the company hereby puts forward a plan on project construction, namely, producing 5000 interactive wireless orientation electronic whiteboards a year. In order to construct the project better, the feasibility study is hereby carried out. The electronic whiteboard products can be widely used in the fields of education departments, governmental bodies, large-scale enterprises, conference rooms of hotels, public security, military command, remote conference, medical treatment and so on. At present, multimedia electronic whiteboard products have been widely used in the developed countries like the countries in Europe, U.S.A., Japan and so on and formed series products with various specifications according to the different needs of application. In 2002, the total sales value of the electronic whiteboard products in the world was up to USD 1.7 billion. It is predicted that the sales value in the market will reach USD 2.2 billion in late 2005 with average growth rate per annum of 16.7%.On the basis of such rate of development, the market scale with the sales value of USD 4.8 billion will be reached in 2010. In recent years, with rapid growth in economy and education in our country and wide usage of network and computer, the demand on the electronic whiteboard products in the home market has been increasingly enlarged. According to the relevant statistics, a total of 63,000 electronic whiteboard products with the sales value of 0.95 billion Yuan was sold in our country in 2003. It is predicted that the sales volume will reach 95,000 with the sales value of 1.4 billion Yuan and average growth rate per annum of 23% in late 2005.On the basis of such rate, the capacity in the electronic whiteboard market at home with the sales value of 4 billion Yuan will reach 267,000 in 2010. Changchun Jida Doctor & Master Technology Co., Ltd. is the only manufacturer at home that can produce the third-generation interactive electronic whiteboard products. In comparison with the foreign like products, the products have reached and even exceeded the level of them in terms of performance and function. The cost of the product is relatively low and it is predicted that the market price will be half of that of the foreign like product. The products have good performance/price ratio. According to the analysis on the forecast of the sales volume of the electronic whiteboard in the future market and on competitive edge of products of this project, the production scale –producing 5000 interactive wireless orientation electronic whiteboards a year is drawn up. The strength of the enterprise of development of the project is relatively weak for it is just at the early stage. The company rents Floor One and Floor Two of the standard workshops of Changchun High Technology Industry Development General Company within the Software Garden of Changchun High Technology Development Zone where the project will carry out the production, work, research and development and so on. The building area of the workshops is 4000 m2 where two assembly lines that can annually produce 2500 interactive wireless orientation electronic whiteboards respectively and thelaboratories with complete equipment are mainly established. At present, the interactive wireless orientation electronic whiteboards produced by the company have realized pilot production. After they are used in practicability by the users, with the stable quality, good performance and the performance indices of the products up to the requirements of the expected design, the products have completely reached and exceeded the technical level of the foreign like products. The production of products centers on the assembly. A majority of parts are produced by means of outside processing with simple production processes. The technological processes are composed of assembling, welding, checking, wrapping the finished products and so on. The parts needed by the project adopt the design plan of the company and are entrusted to produce by means of outside processing. The design department of the company will make a request on models and parameters of the raw materials and parts needed and the processing side will be responsible for purchasing, assembling and producing them. The main raw materials will be purchased at the designated place. All the parts and raw materials can be purchased at home. Centering on the assembly, the product has only a little machine processing work with relatively simple conditions needed and relatively little amount of water and electrical consumption, which can be completely satisfied by the modern conditions in the standard workshops at the Software Garden of Changchun High Technology Development Zone. When the company planned the organizational structure, taking into account the company at the early stage and keeping completeness and smoothness of operation flow, the company has put the positions with close relationships into the same functional departments. There are six departments in the company including marketing department, research and development department, production department, quality control and so on. The personnel quota of the project is 105 people. The working days a year are 251 days, those a week 5 days and those a day 8 hours and the single shift system is implemented.It is predicted that it will take about one year to complete all the processes of engineering construction of the project including preparing implementation plan of the project, reconstruction of workshop, production, checking, purchase of experimental equipments, delivery, installation and debugging, project launch check and so on from July 2005 to June 2006. In July 2006, the product will be launched formally. 60% of the projected capacity will be reached in the first year and 80% of that in the second year after launching. When the project is run after reaching output from the third year, operation period will be ten years. It is estimated that the total investment of the project will be 18,795,600 Yuan including total fixed assets of 11,436,800 Yuan and current assets of 7,358,800 Yuan. The capital source of the project mainly comes from the sources: one is from the internal financing of company, amounting to 7,795,600 Yuan; another is from direct share rights investment, amounting to 7,012,600 Yuan; the third one is from bank loan, amounting to 3,987,300 Yuan. The calculation period of the project is 11 years including one year of construction period, ten years of product production period. After the products have reached the output, 5000 interactive wireless orientation electronic whiteboards will be produced annually and the total cost will be 30,211,400 Yuan and the operating cost 28,779,900 Yuan. In order to maintain the competitive edge of the products in the market, the products of the project is drawn up that the factory price of each electronic whiteboard is 8000 Yuan. After the products have reached the output, the sales revenue will be 40,000,000 Yuan, the yearly total profit 9,513,300 Yuan, the project investment profit rate 50.65%, investment benefit tax rate 52.11%,the project investment payback period (after-tax) 3.83 years, the financial net present value of the project (after-tax) 28,127,900 Yuan, the internal rate of return (after-tax) 45.00% and the break-even point 35.88%. In a word, the financial indices of the project reflect that the project has... |
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