Research On Logistics System For Sales & Marketing Of Plate & Coil In Longwei Corporation

With the rapid development of economy, the cost of supply chains forsteel making are still keeping in very high level because of the key factorsas listed below: rocketing capacity of steel manufacturing and stiffercompetition; the requirements from downstream customers transferringto much more diversification, customization as well as JIT system, VMI,and superior service system including presale, onsale, aftersale; the fatalweakness of China steel making such as disperse production system,concentrative market, unreasonable products segmentation. Therefore, Itshould be a strategic issue facing each China steel maker how to set up oneefficiency supply chain in order to catch his or her competitive advantages.The objectives of this study are to establish a complete logisticssystem for sales & marketing, and to optimize the reasonable cost of thissystem by means of researching the Coils& Plates Logistics System forSales & Marketing, that is SCPD, in Sichuan Longwei Steel Corporation. Itapplies the scientific theories of modern logistics and supply chain toanalyze the problems in the SCPD and provide some solutions to shoot...