Continuous Developing Of Yushulin Oil-field

Come along with 21centuries,our country joined the WTO, this will make our country melt into the economic movement in world completely. And the petroleum profession will face the more sophisticate environment. The opportunity is keep both with challenge, our country petroleum profession also will have the larger development space.The DaQing Yushulin oil-field development limited liability company established in the 1998 September, several in the last yeares, the company has brought tremendous economic benefits to DaQing oil-field and Zaodong city. But can keep on the development for the sake of the company, greet the market compete challenge, the company started the deep turning the reformation in 2001, dear and definite the development strategy of the company.According to the relevant theories of strategic management, this paper elaborating a series of strategic measure that the company adopted, e.g. deep administrative reform, practicing renovation, double striding. It also analysis carefully the macro environment, occupation environment, the internal superiority and inferior position that the enterprise is facing now. On this basis, this paper further to analysis the competitive advantage of enterprise, the chance and the challenge that the enterprise will meet in the future, clear the competitive condition and competitive strategy of the enterprise. Appraise the strategic transform of the enterprise. This case will be some advice to those managers to enthusiasm for transformation and to improve the competitiveness of companies.