Business Development Strategy Of Sichuan Telecom Corporation

Telecom service is beginning of the value chain of the telecommunication industry. The development of service is so important that it's necessary for the carriers to continually develop new services in costumers' needs to keep the whole industry going. Due to the fierce competition, it's essential for the carriers to maintain strength, upgrade core competition and especially the business innovation. In recent years, through the initial of telecom structural reform, the central government loosen restriction on telecom market, broke up monopoly, and gradually introduced competition. The series of reform created favorable condition for the development of business. Meanwhile the development of telecom technology creates the basis for the innovation of business. The advance of fiber optical, wireless communication and network are the main factors to empower the business innovation.On the background of telecom structural reform and multi-factor competition, the author presents that it is important to set up and implement business development strategy to maintain competition strength of Sichuan Telecom through the analysis of competition circumstances, its role and its business development.The writer first discusses the business development and trends of the foreign counterparts. Then he analyses the competition faced Sichuan Telecom and its competition strength of the main business categories, especially it highlights the challenges and opportunities of the Flowing Cash and Star business. On that basis, it suggests that to keep its leading role on market, Sichuan Telecom integrate current core business and develop new businesses. In regards of the business development, Sichuan Telecom should do market and products segmentation, sales and service differentiation according to demands. This article does surveys on Sichuan Telecom, so it has significant meaning. It can provide reference to the business development for Sichuan Telecom.