Marketing Channels Of China Dairy Industry

With the marketing channels changing, it has become striking point to drive Chinese corporation develop. If you have controlled the channels, you will have the initiative. Distribution channels decide customers whether favorably to purchase products or not. If the channel is not smooth, the ratio of spread product is low. Even if your advertisement is all right, it is fruitless. Based on marketing research in national industry, the thesis sums up several channel modes, and analyzes them concretely.First, the thesis starts with simple perceiving to marketing, sums up several seedtimes of west marketing management, and collects some marketing theoretic.Then, the thesis sums up the marketing channel theory, summarizes several styles of marketing channels, and analyzes the developing course of national channels and characteristics of every phase.Afterwards, the thesis concludes that China dairy industry develops promptly and complete intensely, but it is a potential facing-sun domain. At the same time, the channel modes of four great corporations have been compared, and the primary channel modes have been summed up. Lastly, the HX group has been analyzed. The thesis points out the deficiency of HX group and carry through marketing planning.Through the research in national dairy industry and the analysis of HX group, the thesis can direct to other dairy or edible corporations.