| Cellular market has been rapidly developed resent years. in china, market has also changed: foreign brands, say MOTOLOLA, NOKIA, has dementedly occupied several years before, but now Chinese brands has speedily made great breakthrough grabbing more than 60 percent market occupation. meanwhile, Chinese cellular market is undergoing fantastic transition from China Telecom channel monopoly years ago to channel diversification today. Particularly in resent two years, a new supply chain has gradually established which cored market servers surrounding net device suppliers, message servers and terminal manufacturers. In brief, cellular competition is no longer competition between manufacturers alone but between supply chains. It's an obvious change that market servers move toward consumers while terminal retailers move backward from consumers and therefore channel members have getting more negotiation power with their conflicts more violent and more complicated. How does a terminal manufacturer establish and maintain market channel, solve channel conflict, finally won over others in competition? It's a important issue. Lighting such problems, this paper tries to supply some resolutions by analyzing B in channel construction and renovation. |
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