Corporate Culture Innovation And Core Competence

In global economic integration and the background of trans-corporation's development, China's economy is incorporated in the trend of the economic globalization. Chinese enterprises are facing the unprecedented competition pressure, how to improve competitiveness of Chinese enterprise and make enterprise survive and develop effectively, become the great subject that all enterprises must face. In the face of competition and challenge, enterprise should promote his key competitiveness and keep the lasting competition advantage constantly. A large number of cases are proved: The corporate culture is a key factor of determining the rise and decline of enterprise. This text has probed into the characteristics of the corporate culture theory and Japan-American corporate culture at first, and then has explained the relation among corporate culture , enterprise's long-term business performance and key competitiveness systematically, and on this basis , have analysed the important meaning promoted to enterprise's key competitiveness in enterprise's cultural innovation. Compared with the advanced corporate cultures of Japan , U.S.A., Chinese enterprises are still at the spontaneous corporate culture construction phase, levels are generally on the low side. And, the time that our country studies the corporate culture is relatively short, a lot of questions still exist in the course of introduction and practising of the corporate culture, this text bases on the question that enterprises of our country exist in the corporate culture is structured to analyse. The text aims at improving feasibility and practicality that Chinese enterprises carry on enterprise's cultural innovation, only enterprise's cultural innovation scheme gets practical carrying out and implementation in practice, could guarantee the execution result of the innovative scheme , impel the promotion of the key competitiveness of Chinese enterprise finally.