Distinguish The Essence Of Corporate Culture And Core Competence--Managing Corporate Values

As the coming of new economic era which is based on information, globalization, knowledge and human resource, the past theories of management couldn't explain and foresee the violent changes of enterprises' surrounding. Faced such a fierce era, many scholars make great efforts to explain and analysis these changes, they want to seek how our corporate should respond to this. These efforts integrating and innovating existed theories in order to grasp these turbulent changes. Strategic management, the core of management, now is standing at the joint of theory and practice.The paper wants to distinguish the dialectical relationship of corporate culture faced new economic era and core competence on the basis of their theories system, and to find out the basic source of their interaction, that is corporate values. Corporate culture exists in the whole life cycle of corporate in the primitive stage, it contribute to the core competence greatly, even integrated as a part of it. Meanwhile, core competence may widen and deepen the corporate culture. However, with the development of the cooperative, the natural characteristic of corporate culture will hinder the re-engineering and advancement of core competence. Both core competence and corporate culture exist in the corporate as two systems. The core of themselves is corporate values. Further research discovered that the basic source of their interaction is corporate values. The values of organizations and individuals inside of corporate effect the development and change and implementation of corporate values directly. So, what should be established is a system includes the shaping of values, the change and identification of values, the implementation of values. The system will promote effectively to shape corporate culture and develop core competence and form continuing competitive advantages.