Analysis And Research On The Basketball Goods Industry Of China

As one of the most popular sports in the world, basketball game, due to its peculiar charm and distinctive characteristics, attracts wide attention of the world. Industry related to basketball game has grand scale, generous benefits, wide cover and influence.Successful operation of NBA has become the goal of basketball industry. To a certain extent, Chinese basketball industrialization started a little later and its starting level tended to be a little lower. Systematic research on the Chinese current basketball industrialization will contribute to the deep study of basketball sports in china. Summing up experiments and discovering its law of development is conductive to sustainable development of basketball game in our country.So far, although some experts and scholars carry out the concerned researches, few people conduct the study from the angle of view of basketball goods industry. Therefore, form the point of modern industry economics, sports economics and sociology, the author conducted the summary and review of enterprises and organizations where produce basketball equipments, basketball game clothing, shoes and hats. The research makes use of document method, interview method, model study method and questionnaire method. The research points the correct way on which basketball goods industry take further steps, and put forward the appropriate views and advice.