Research On Target System Of Enterprises Choosing Suppliers

In the new 21st century, in the face of the complicated market-supplying environment, enterprises must change traditional purchasing -supplying strategy in order to obtain the competitive advantages. The new supplying alliance and partnership is developing among the enterprises progressively. So enterprises must carry on the analyzing and appraising constantly to their suppliers. It can improve the whole efficiency of the supplying alliance and reduce risks and costs, which will obtain the competitive advantages and make the enterprises, survive and develop in the market competition.This text is about a appraisal system of target that enterprises choose suppliers. First, this text will discuss the background, the purpose and meaning of the research. It analyzes objectively the domestic and foreign current situation, which point out that the choice to the suppliers is necessary; Second, by using of the supply-subdivide analytic approach, it studies emphatically the character and function of the supplying alliance. Third, the most important part of this text is to set up the target system of appraising the suppliers, which includes the macroscopic environments target, the prestige target, financial target, produce-operation target, product quality and post-sale service target. These five targets are the standard that the enterprises choose the suppliers. By using of the factor analytic approach, it asks some experts give a mark for the suppliers, which is the basis for the enterprises to choose the suppliers. At last, this text studies the game theory, which points out the game of the suppliers joining in and the transferring game of the authority. Then it sets up the reputation model of the enterprises in the supplying alliance and analyzes a case by using the game theory.In a word, this text attempts to offer the appraisal target system for enterprises to choose the suppliers. By using the game theory, it can study the game of the enterprises and suppliers. It will raise the relation of cooperation, improve the efficiency of the supplying alliance, promote the competitive advantages of the enterprises, and offer the basis for the enterprise to carry on the competition strategic policy.