Based On Game Analysis Of Airline Alliance

From the 1980's, more and more enterprises select strategic alliance as the method to enhance the competitive capility in order to adapt the circumstande change and economic development. Firstly, the paper analyses the competitive circumstance which the enterprises are facing, and indicates that it is very diffcult for them to keep competitive advantages only by their own capacities. Based on teasing the domestic and outside research achievements of strategic alliances, the paper brings forward to game theory which is the analysis basis of strategic alliances. Secondly, the paper expatiate the concept, the move of coming into being and organization forms of strategic alliances, and exoatiates on the concept, factors and hypothesises of game theory, all of which is the theory basis for father analysis. Thirdly, through building mathermatical models and quantity and quality analysis, the paper discusses how to build and to control the strategic alliances from the viewpoints of output alliance, price alliance, distribution alliance, promotion alliance and so on, and empiricaly stydies the strategic alliances with the actual operation of airways enterprises. Then the paper analyzes the problem of benefit division between stategic alliances, builds the argy-bargy model through which alliance members reach the point of benefit equilibrium. Lastly, the paper discusses strategic alliance management from the viewpoints of alliance trust problems, alliance organization leaning, alliance culture amalgamation, alliance restraits, retreat system and so on.