A Study On The Competition Strategies Of Individual Business Of China Postal Savings

China Postal Savings is a special sector in the financial industry with very important status. China Postal Savings is being reformed now. It will become a complete financial institution in all probability. Considering the advantages and the future development of China Postal Savings, it is the direction of China Postal Savings to become a countrywide retail commercial bank. And individual business will become the main business of China Postal Savings. Now the market of individual business is mature in Chinese market. The market capacity is large and the foreground is amplitude. Many banks are focusing on developing individual business Facing the furious competition of individual business, how to survive and develop is a new problem to China Postal Savings. The author considers that the reform is an opportunity as well as a challenge. China Postal Savings has many advantages. As long as it constitutes and implements the proper competition strategies, China Postal Savings has a very bright future.This article has six parts. The first part summarizes the theories of the competition strategies. The second part is the presentation of individual business and the analysis of the development of the business in Chinese market and some others countries. The third part analyses the developing status and the problems of individual business of China Postal Savings. The fourth part analyses the external circumstancesand the inner capabilities for China Postal Savings to develop individual business. The fifth part analyses and selects the possible competition strategies. The sixth part makes suggestions to the implement of the selected competition strategies. This article adopts the methods of theoretical analysis and empirical studyThe topic of the article is novel This article emphasizes the systematic and logic study, having significant value for China Postal Savings to develop individual business...