Analysis Of The Issue In The Development Of The Postal Savings Service And Study On Its Strategies

AS China joined WTO, the financial reform further develops and the number of the financial institutions keeps increasing, nowadays the competition among the financial institution becomes fiercer than ever. How to ensure the normal orderly development of the financial market in China is just the issue which many financial authorities and institutions pay close attention to and ponder on. The postal savings service resumed in 1986, which offers the financial service only for individuals. Having developed for more than 10 year, the postal savings service has contributed a lot to the national economic construction and the development of the national postal service. Its scope is just smaller than that of the four main national commercial banks and that of the Country Credit Cooperatives. Its income occupies 1/3 of the total income of the postal service. At present, the postal savings not only plays an important role in China's financial market, but also becomes the main business in the national postal service. However. In the macro-financial situation, the postal savings service managed and operated by China Post office, a non-financial institution, is confronted with various problems and difficulties in the management and development. This catches the attention of relevant departments. For example, the authority in charge of the postal business fails to manage effectively and directly the human resources, financial resources used for postal savings service in various districts(towns), for it if just one specialized bureau in the organization structure. In the meantime, Central Bank of China is also unable to supervise and manage it effectively, because the operation and management of the postal savings are mixed with other postal service. This is likely to cause many post offices' violation of relevant regulations in the operation and then lead to a serial of problems. These problems are likely to influence enormously not only the development of postal savings service, but also the financial market in China if they remain unsolved. From the point of view of strategic management, the author first makes an overall analysis of the postal savings service's present state, its problems and roots in China in this thesis, Then the author puts forward the development strategy for promoting the long-term normal development of the postal savings service. This study can be adopted as reference for practical work in the postal savings service in China and it is also the development in application of the relevant theories learned in class.In this thesis, the author has analyzed the main factors affecting the development of the postal Savings service, First, the author puts an emphasis on analysis of the internal andIIexternal environment that the postal savings service is confronted with. Then the author makes EFE and IFE Matrix analysis of the postal savings service. Thus the important data, such as critical internal strength, weakness and critical external opportunity, threat etc., are obtained. The results indicate that if the postal savings service can make the most of the external environmental factors, it can make remarkable success. But the internal factors in the postal savings service remain weak. The author makes SWOT analysis of the postal savings service and then makes QSPM Matrix analysis of the strategies for selection. Thus, the author puts forward the basic competitive strategies for the development of the postal savings service. Through the analysis of the strategies for the development of the postal savings service, the author draws one conclusion that reform must be carried out in many aspects of the postal savings service, such as the structure, the human resources, the image and the business innovation etc, so that the postal savings service can make the most of the advantages to overcome the present difficulties and survive and develop further in the fierce financial competition. Finally, considering the concrete conditions of Chongqing postal savings service, the author puts forward suggestions...