The Analysis Of E-Commerce Strategy In MCC

This article describes the process from rise to decline in MCC-a B2B company, aimed to find the real reason for its decline. With the research of human resource and marketing management adopted by MCC, according to the leadership theory, brand strategy theory, product life cycle theory and major paradox combined with the reality, it analyzes the reason for its decline.From the position of competition strategy, it objects to the parlance that the "Internet bubble" leads to the failure of an enterprise. It summarizes the direct reason for many failed enterprises in the new Internet economy.The latest theories about strategy management, marketing management, human resource management theory are adopted in this article. After the research of the macro-environment, industry environment, it suggests that the reason for the failure in MCC is the false segment of market and lack of good management in the company instead of the "Internet bubble". A solution based on this is come out: MCC should segment the market position properly, maintain and strengthen its brand image. This is a good reference for analyzing the reason for a dot corn's failure and strengthening the enterprise management as well as a good reference for other enterprises.