Research And Development On Chongqing Urban Tourism

City tourism, including urban tourism, is a new phenomenon of tourism, which rapidly developed in the 1980s. Urban tourism is a kind of travel way, depending on city space, combining city comprehensive level, attracting people to urban to get involved in sightseeing, refreshing, lodging, shopping, enjoying, and city constructing. In essence, it is a pursuit of modern urban civilization. So the nature and characteristics of the cities embed in urban tourism distinctive features from other forms of tourism.Chongqing has a good reputation for its city image with unique natural resources, long history and wide range culture. The development on Congqing urban tourism is based on the rich resources, which owes to the special geography surroundings and cultural accumulation. The foremost advantages in Chongqing resources is Mountain city highlights, BaYu culture, Anti-War capital culture, Hongyan culture, and city leisure culture. Chongqing should make efforts to mould identical and inspiring tourism image. That is: river and mountain city with generous feature; historical city in the far East with wide influence; and the central city in the West Area with lively power.In order to develop the city itself, Chongqing should learn the native and foreign countries successful experience of city tourism, and set up central break area and commercial zone, and resort circle around downtown of city, as well as develop industrial travel because of its own specialty, and realize internationalized strategies as its end..21 century is an era of internationalized and globalized economy, with the international trade and investment quickly developing. We are confronting with an international environment, in which there are fierce competition and frequent communication. Under such circumstance, native tourism market becomes internationalized, and international competition becomes nationalized one. Chongqing urban tourism is unavoidable.The achievements of this paper consist first in having generalized the lateststudies in urban tourism in China and foreign country, next in constructing a primary theory system of urban tourism development, and thirdly putting forward to my own opinion on urban tourism developing strategies.