Analysis And Evaluation Of Enterprise Economic Environment

Every enterprise is in the large system of external environment. In this constantly changing system, economic environment of enterprise occupies an important place, exercises a great influence. The economic environment factors of enterprises are numerous and complicated, affecting enterprises directly or indirectly, and enterprise economic environment is fast-changing, the rate of its changing is also more and more rapid, this brings operation of enterprises great opportunities and risks. The success of enterprises depends greatly on whether they can understand and grasp the change of economic environment or not, and respond in time, then they can arrange strategies of future in their own plans. So, the analysis to enterprise economic environment is the major premise of forming enterprise operational strategies, and also is the base of practicing operational strategies successfully. Enterprise must constantly analyze and evaluate the economic environment, thus it can adjust management tactics in time to pursuit existence and develop in the intense competence.This article is a work for researching enterprise economic environment evaluation method systematically, possesses the nature of pioneer in a certain sense. Firstly, this article discusses the background of it, points out its intention and meaning, and it also subjectively appraises the relative documents at home and abroad.Secondly, it looks into enterprise economic environment meaning, content, and the essential factors, then raises the effects to enterprise when these factors changed.Thirdly, it set up the index system of enterprise economic environment based on the essential factors.Finally, it chooses reformed efficacy coefficient method to evaluate enterprise economic environment, and builds the evaluation pattern. Base it, we can evaluate enterprise economic environment of the year 1999, 2000 and 2001. Besides, this pattern also can calculate the future economic environmentof enterprise according to the forecasting index dates.The article also points out that enterprises should choose or adjust tactics on the basis of the marks and analysis to enterprise economic environment, according to condition of enterprises. This combines the research with the actual situation of enterprises much closer, and possesses operational nature simultaneously.In a word, this research will provide a set of scientific and applicable economic environment, provide basis for enterprise to adjust its management tactics directed against the change of environment. So, it possesses very important value in theory and practice.