The Research On West China Securities's Management Transformation

Securities market is a creation in the development of marketing economy. Due to a newer created in an important period, which from the planed economy to the marketing economy, the securities market comes in China relatively late, and must be accompanied with features of planned economy at the same time. In the earlier time, limit policy of license management is practicing. With the political support and care, the securities trade is a business with rare resources in the deeper meaning. Under this circumstance, as a mainstream in the securities market, securities companies enjoy the high profits of monopolization. In the last marketing environment of prosperous condition and over controlling returns, securities companies seem very wonderful.With the development of marketing economy, the regulation and marketing degree of the securities market are improving step by step, and securities companies may enjoy less advanced policies. Following the practicing of floating commission system and coming of WTO accession, the securities market is more competitive. Especially since the later year of 2001, the marketing condition has emerged depression, the securities trade stepped into a cyclical tide, and the whole loss in this trade is unavoidable. Many problems cannot be hidden any longer, and securities companies were in the unprecedented trouble.With a new marketing condition, the West China Securities Co., Ltd also face the existing and developing difficulties. The abilities of profits, business creation,risk defense, operation style and management standard of the company meet the great challenge. The purpose of this article is to change this condition and seek the new development strategies and opportunities under the new circumstance.Herein the brief introduction of West China Securities, in the second part, the critical external factors that the company face have been analyzed in detail, and the opportunities and threats in the development also have been listed at the same time. In the third part, the development condition and operation features have been analyzed. Through the internal factors, the strengths and weakness in the changing style of the company can be emerged.In accordance with the long-term objective of the company, with the SWOT technology (strengths-weakness-opportunities-threats matrix), the way of management transformation of West China Securities is from the extensive development to the intensive development, from the small scope to the scope automation. On the basis of this foundation, the developing direction is to be conglomerate and international.In the end, the article confirms the strategies of practicing the management transformation.The purpose of this article is to make a developing strategy that is suitable to the marketing development and satisfy the private request. This strategy also must be easy to practice in the further development of West China Securities.